Roadshow Films: The Hobbit

Services: Events & PR

The Brief: Conceptualise, plan and execute a preview screen of The Hobbit: An Unexpected Journey. It is to be ‘The Movie Event of 2012”, and promote the film as the ultimate fantasy adventure film. Invite key influencers and networks of fans that will use their influence to reach the target demographic.

In addition, run a major publicity campaign, to include interviews with talent from the film.

The Execution: The preview screening event took place at Event Cinemas with socials media present. It included a photo booth, extensive theming, food and beverages, and a guest list of media and core target market influencers, including The Brisbane Tolkien Society who came in character.

All relevant media outlets throughout QLD and NT were contacted and given access to syndicated information available for access.