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The Importance of Brand

Friday, March 13, 2020


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The Social Culture-Issue #30

Friday, February 28, 2020

February has flown by in a flash and with it, so have plenty of social media updates. Here in the m4m office we all agreed January felt like it lasted a year while February felt like a week at best! This month we saw Instagram’s AR filters take off including their Valentine’s Day edition which told you your V-day fate (unfortunately some of the team didn’t get the best readings), Facebook launched two new apps, Snapchat released Bitmoji TV which allows your Bitmoji to star in their own TV show, along with many more updates. For the full run down, continue reading below.

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The Importance of Public Relations

Friday, February 14, 2020

Public Relations (PR) is an essential part of any marketing strategy, and when done correctly, can lead to great opportunities. It is an important consideration for businesses who are looking to expand their Brand Awareness or Drive KPIs.   ..

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The Social Culture-Issue #29

Friday, January 31, 2020

2020 has begun in full force for the world of social media and there are no signs of it slowing down! In January we saw new TikTok dances pop up (again), viral challenges, memes such as the “Dolly Parton challenge” and plenty of updates from social media giants such as Instagram and TikTok. Continue reading below for the full roundup of the latest news and updates for social!  ..

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Marketing Trends For 2020

Tuesday, January 28, 2020

Trend Hunter has released their report for the Top 18 Trends of 2020. This detailed report leverages their proprietary framework of 18 Megatrends and six Patterns of Opportunity to explore critical trends that will shape 2020 and beyond. 

The report highlights trends that are a must-know for anyone looking to accelerate innovation personally or on behalf of their workplace. If you are looking to spark new ideas, get caught up on the latest innovations or get a competitive edge in your industry, we have pulled some of the trends from the report that got us the most excited for 2020 and beyond!


AI

“Evolving technologies- from AI to blockchain- act as a catalyst for the betterment of the human race.”

This one is a no brainer. AI is already embedded in our everyday society through things such as Siri and Google Home, so it’s only natural that this space is going to continue to grow. While AI is designed to make our lives easier, it is a topic people are often wary of. We have all seen the movies where technology fights back, and sometimes the realness of AI can make us wonder “have we gone too far this time?” As marketers in 2020,  the Trend Hunter report outlines that it will be our challenge to embrace AI and reassure consumers that not all AI is bad. “As consumers become more concerned about how to discern what’s real and what’s fake online, creative endeavours that educate instead of sensationalising are allowing them to be more informed and empowered with how they engage with the content.”


Naturality 

“Consumption guilt causes consumers to seek products conducive to environmental, spiritual or physical purity.”

With climate change, plant-based and plastic-free conversations dominating 2019, it is evident that we are becoming ‘woke’ (as the younger Gen’s say) when it comes to the products, and items we are buying. Consumers have endless access to resources at their fingertips, enabling them to be more educated on the products they are buying. As marketers, it is important to jump on the bandwagon and ensure that, where possible, a client’s brand is showcasing its naturality and ethical behaviour at the forefront of messaging. No matter how great the product or service you are providing is, if things aren’t up to scratch behind the scenes, consumers aren’t going to buy into your business. 


Youthfulness 

“The world is becoming more playful, redefining what it means to grow old, be young, or assign to any specific age or generation.”

The trend we are most excited for is Youthfulness! We are all for breaking down the stereotypes and stigmas surrounding what you should or shouldn’t because of your age. “Because the ageing Boomer demographic will have free time and resources in retirement, they’ll acquire the freedom to reconnect with old tendencies from their youth. These broader tendencies mirror what is observed with the Millennial demographic and the modern ways in which they’re manifested mimic Millennia methods in a more literal way.” With this in mind, as marketers, we should be aware of the gaps or potential new spaces in our target markets so that we can explore and reach more opportunities for our clients. 

  

Tribalism 

“The need to belong results in allegiant groups being formed around causes, common interests or brand fandom.” 

K-Pop (Korean Pop) is breaking stereotypes with their development of genderless beauty. Beauty and skincare brands in Korea often have the face of a male K-Pop group as their ambassador, pushing forward the cause for gender neutralism. While this is the norm for Korean culture, who has a very different version of masculinity than Western, it is a great concept to see how we can introduce foreign trends into our marketing techniques to leverage more results. As marketers, we should be looking at how we can break the moulds, support causes and common interests and implement them into strategies for our clients. 


Gamification 

“The application of game dynamics and incentivisation to day-to-day tasks results in a more competitive and engaging world.” 

Gamification has been used in marketing techniques for years, providing consumers with an additional incentive to engage with brands or businesses. A classic example of this is McDonalds Monopoly, which sends people into a frenzy to collect all of the tiny tabs, getting prize rewards or free meals all through an app. It seems as though this trend is here to stay for 2020. So when planning strategies for clients, consider how you can implement gamification to provide additional incentive. 


Co-Creation 

“Companies work with consumers to collaborate on better, more consumer-centric products and services.” 

Last year we saw the release of Netflix’s Black Mirror episode, Bandersnatch, which gave viewers the control to choose how the story would go. This is a trend we will be seeing more of in 2020 and beyond, and consumers are wanting to become less idle and more collaborative. Consider how you can incorporate Co-Creation into your client’s brand and tap into their consumer’s creativity to keep them engaged. 


Click here for the full report from Trend Hunter.
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Linkedin Benefits To Your Personal Brand

Monday, January 20, 2020

Linkedin is well known as the leader in social media for corporate, business and industry information. While Linkedin is a ‘social media’ platform, it’s far from the stereotypes of its less formal counterparts. You won’t find any funny cat videos, or the classic ‘Live, Laugh, Smile’ inspo posts on the platform. It is a space that is essential in job hunting, networking and establishing professional and business credibility. There are two strategies to Linkedin; personal branding and business. 


Whether you are just starting your career/business or are established in your role, Linkedin has numerous benefits and it should certainly be a part of your plan when expanding your career or business.


Below we touch on the strategy for your personal professional Linkedin profile. 


Define Your Personal Brand 

Linkedin is where you can showcase your personal corporate brand. Follow the brands that you would love to work with, share content you think is great, interact with others to show that you are fully immersed and passionate in your industry.  However, it is important to keep in mind that the content you are interacting with and sharing is relevant to your industry. 

Your Linkedin Profile is where you can really ‘show yourself off’ in a professional sense, highlighting your strengths and areas of expertise. Unfortunately, as hard as it is for some of us, you do have to ‘toot your own horn.’ 

Taking the time to create your profile properly, and keeping it updated will help you in the long term when you are networking or potentially looking for a new position. 


Build Trust In Your Brand 

People love putting faces to names, and Linkedin does just that for businesses. Linkedin provides people with the opportunity to see who is behind a brand or business, and in turn humanises it. 

While you can create a business page for your Linkedin, they do not have the capacity to interact to the same extent as a personal page. This means you cannot currently comment, like or follow as a business page on Linkedin. It is therefore crucial for employees of the business to share content posted on the business page, to draw attention to the page. 

By being an active brand on Linkedin, you can build trust and establish credibility in your services. 


Networking Made Easy 

Linkedin allows you to easily connect with other people within your industry to form meaningful/mutually beneficial relationships. However, there are certain protocols that should be followed when connecting with others on Linkedin. 

Simply connecting to a complete stranger or someone you don’t know well, is a sure fire way to get your request ignored. If you are unknown to the person you are reaching out to, it is considerate to write a short message introducing yourself and why you would like to connect with them. This reassures them that you are a legitimate connection, and that it would be beneficial for them to accept your request. 

It is also important to ensure you connect with someone in a timely manner. If you meet somebody at an industry event or meeting, it is beneficial to connect with them on Linkedin within 24 hours. This ensures that you are top of mind and remembered when you send the request and it will be more likely to be accepted. It’s like the business card of 2020.


Position Yourself As An Expert 

Linkedin is also a platform where you can position yourself as an expert through sharing, liking and writing content. In addition to this, it is a great tool to help keep up with what others are doing within your industry, and will help you keep ahead of the game. 

Writing a post on a topic that you are knowledgeable in can establish you as an authority figure, expert and show that you are passionate. Show the world what you know and invite people to read your content, this gives you a voice in your industry.



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Why You Need To Outsource Your Marketing Function in 2020

Monday, January 13, 2020

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Creating Social Impact

Thursday, January 09, 2020


In particular, there is one person who has used her influence and social media presence to help those affected by creating a Facebook Fundraiser. Celeste Barber, the comedian who took to Instagram a few years ago to mimic models and other influencers of the world that make their lives look picture perfect. She then ended up becoming a cover girl of Vogue and a model herself for Tom Ford. Celeste’s legendary effort has seen donations surpass $40 million in less than a week and it has become the largest fundraiser ever created on the platform globally.

While social media can often be on the receiving end of negative criticism, the above generosity shows that it can in fact have substantial positive impacts.This is a prime example of how social media can influence, impact and connect people around the world for the better.

Why You Should Consider A Facebook Fundraiser
There are a number of success stories when it comes to Facebook Fundraisers. Movember raised $9.9 Million for Men’s Health, even Gordon Ramsey used a birthday fundraiser to raise money for sick children and received over $33,000. It’s evident that Facebook Fundraisers have power, and can deliver results. Read more success stories here.

If you still need convincing, here are the top reasons you should consider implementing a Facebook Fundraiser for your next cause.

Ease
  • The Fundraiser is easy to set up and manage.
  • Used alongside an effective social strategy, it can be a great way to amplify a charity’s campaign and cause.
  • Less manpower required than traditional fundraising drives or physical donation stations.
  • People can donate whenever and wherever they want.
Timing
  • If you are a charity and have a certain day or month throughout the year that you run a campaign, you can set up a Facebook Fundraiser to coincide with this as an additional way to receive donations.
  • Likewise, if your company has a yearly lunch or charitable event a fundraiser can be created to time with this.
  • Facebook Fundraisers can be created and commence almost immediately.
Build Your Company’s Humanitarian Side
  • If you have a verified company and create a fundraiser, your company will be recognised by the Facebook community as supporting various causes. This is a great way to not only build a good reputation for your business, but also promote positivity internally with your company helping others.
  • If you support a variety of causes as a business, Facebook Fundraisers give you the opportunity to fundraise for a variety throughout the year, without limit.
It Can Reach More People
  • Facebook has the ability to reach more people through amplification strategies, and organic sharing.
  • People often avoid eye contact and walk past fundraisers stationed in shopping centres etc, however, online they have the power to read and consider donating in their own time, without the feeling of pressure to contribute.
  • You can also see when your friends have donated to a Facebook Fundraiser (if their settings are public), meaning that your cause can be amplified this way as well.
The Ins and Outs of Facebook Fundraising
There are two levels to a Facebook Fundraiser; Charity Fundraising or Personal Fundraising. 

1. Fundraisers for Charities
You can nominate a charity as the recipient of your fundraising campaign by simply searching for your nominated charity and selecting them. For these fundraisers, Facebook provide the donations to the charity directly. If the charity is not listed they may not be eligible for a fundraiser at that time.

2. Fundraisers for Personal Causes
Personal fundraisers can be created for yourself, your friend on Facebook or someone/something not on Facebook. When creating a personal fundraiser you will be required to select a category, i.e family, medical, personal emergency, travel, pets/animals or more. Personal fundraisers receive donations directly to the creator’s personal account.

At this stage only individual profiles, verified public figures, pages for verified brands and pages for verified charities are able to make a fundraising campaign. So this means an unverified business/general page cannot make a fundraiser, but would instead have to create it through an individual/personal profile.

In terms of fees, fundraisers for charities will receive no charges/fees. Personal Fundraisers on the other hand incur a fee which varies depending on your country. You can see a full rundown of fees here.

Unfortunately, payments are not made immediately. For a full rundown on when you can expect payments if you are a charity check out this link. As for Personal Fundraisers, you will receive payment six days after the donation is received.

Partnering With Ambassadors To Amplify Your Cause
Celeste Barber’s strong presence on social media and as a public figure has certainly amplified her cause far and wide. If your business or charity is considering running a Facebook Fundraiser it might be worthwhile to partner with an ambassador or patron of the cause to amplify it to more people. They can run a fundraiser on their verified account to reach their ample followers and use their influence to help your cause.

So if you are considering spreading some kindness, and raising money for a cause close to your heart, make sure you consider Facebook Fundraising. Whether it’s as an additional element to your larger campaign, or as a stand alone fundraiser, it is a great tool to have up your sleeve for collecting donations.
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Data is all around us

Wednesday, December 18, 2019

Our world has become driven by data, and nothing is more critical than finding out exactly what is going on around you. When it comes to marketing, there’s now ample opportunity to dive into rich data analytics to drive major business decisions. No longer do you have to make choices by either guessing or using your gut and hoping for the best. Data lets you strike gold, without all the digging. Eureka! ..

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The Social Culture-Issue #28

Friday, November 29, 2019

Another month has flown by and there is no stopping social media either! Tik Tok is growing by the second and has more downloads than Facebook and Instagram. Instagram is hopping on the short form video bandwagon, creating a video editing tool of their own and if you haven’t heard of AI influencers you will now! These computer generated characters are on the rise and may begin to pop up in your timeline more and more. For the full social roundup, continue reading below.

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