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The Social Culture-Issue #17

The Social Culture-Issue #17

Rebecca Pini - Friday, November 30, 2018

With 2018 coming to a close we have decided to look back at some of the top social media updates that have occured over the year. We have also included some tips to kickstart your 2019 social strategy, to keep ahead of the game in 2019.A lot has occurred in the social media world in 2018 including; Facebook’s data scandal and Instagram releasing its own video platform, IGTV, and of course- the great ‘Laurel’ or ‘Yanny’ debate. With many social media updates come many social media fails, regardless it’s safe to say that social media is not going anywhere and that the power only continues to grow.

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2018's Biggest Social Media Fails! 

With over a third of the world’s population is on social media. It’s no shock that brands have jumped on the social media bandwagon in the hopes of getting their name out there and standing out from competitors. However, not all social media posts go to plan with some tweets and statuses doing more harm than good. Click here to see some of the biggest social media fails of 2018!

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It's time to plan your 2019 social strategy! 

Now that you can learn from other brand’s social media fails, it’s time to start thinking where you want your social media to go in the New Year. Get ahead of the game and start a new social media strategy and include content ideas you would like to roll out in the New Year. Click here for 6 tips on planning your 2019 social media strategy!

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Instagram announces new crackdown on fake followers 

One thing you definitely do not want to be doing in the New Year is buying followers! Not only can it be costly and ineffective for your business in the long run, but Instagram may soon be cracking down on fake followers or likes gained through  third party apps. People who use these apps will receive a warning message that all fake followers and likes will be removed. Instagram isn’t the only social media platform cracking down on fake accounts- Twitter is removing fake accounts at a higher rate than ever before and Linkedin is improving its processes to remove spam and junk content. For more information on Instagram’s cull of fake followers click here.

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Facebook will soon allow you unsend messages

Ever sent a message with a super embarrassing spello that you wished you could delete and resend? Facebook will soon allow you to delete messages that you’ve already sent via its messenger app! Messages can only be deleted up to 10 minutes after they’ve been sent and will be held by Facebook for a short period of time to prevent bullies from using the feature. For more information on Facebook’s unsend feature click here!

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