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The Social Culture-Issue #28

The Social Culture-Issue #28

Rebecca Pini - Friday, November 29, 2019

Another month has flown by and there is no stopping social media either! Tik Tok is growing by the second and has more downloads than Facebook and Instagram. Instagram is hopping on the short form video bandwagon, creating a video editing tool of their own and if you haven’t heard of AI influencers you will now! These computer generated characters are on the rise and may begin to pop up in your timeline more and more. For the full social roundup, continue reading below.

Facebook launches meme generating app called...Whale

Facebook is at it again with another ‘genius’ idea to try and stay connected with the younger Gen. Their latest project is an app called ‘Whale’ which enables users to create their own memes with simple to use templates and tools. Users can take a photo, select a picture from their camera roll, or browse the app’s library of stock images in order to create a meme. Meme creators can customize their images by adding emojis, text, effects and filters. Currently the app is only available in Canada but could possibly hit Australia at some point if all things go well. However, we’d recommend not getting your hopes up for Facebook’s latest experiment, given their track record- especially after their previous meme app, ‘LOL’, flopped. To find out more about Facebook’s new meme generating app click here.

Tik Tok: What you need to know

Tik Tok has now hit 1.5 billion downloads - and no we’re not talking about the song by Ke$ha...The short form video app is now the third most downloaded, non-gaming app of the year - beating Facebook and Instagram! Growing at a phenomenal rate, the time is ticking for marketers to jump on board the Tik Tok train before it’s too late. Thinking your brand could benefit from the highly addictive, video platform? We’ve compiled the top things you should know about Tik Tok to stay ahead of the game and your competitors, find out more here!

Instagram launches Tik Tok clone! 

Speaking of Tik Tok, Insta has jumped on the bandwagon by launching its own version, ‘Reels’. Instagram Reels lets you make 15-second video clips set to music and share them to Stories, with the potential to go viral on the “top Reels” section new to Explore. Just like Tik Tok, users can soundtrack their Reels with a wide selection of music, or use audio from other user’s videos to create a remix of the meme. Reels is currently only available in Brazil but could have the potential to be rolled out to other countries depending on its success. For more info on Reels, click here.


The rise of Virtual Influencers

Love them or hate them but influencers are here to stay...however there is a new type of influencer that is making its way up the influencer chain - AI influencers. If you didn’t already know, virtual influencers come in all shapes and sizes, from looking so real that you can’t tell they are fake, to cartoonish Sim-like characters which seem like they don’t belong on your Insta feed. However, no matter what your opinion on these so called influencers are, there is no doubt that they are rising. In fact, a new report suggests that they have almost three times more engagement than real influencers! Brands are already jumping on board to work with these influencers and it will be interesting to see how many more AI influencers will pop up on Insta. Will we be second guessing who is even real on our timelines in the future? To find out more about these virtual reality influencers, click here!

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