Big Skies Festival 2018

Services: Strategy, Communications, Digital & Social Media

The Brief: To plan and execute the full digital marketing campaign and Brisbane metro public relations strategy for the Western Downs Big Skies Festival. Made4media also had to plan and create a digital strategy including full social media implementation for Big Skies in the two months leading up to the festival. Working alongside the Western Downs Regional Council, made4media was to engage media in metro and regional areas.

The Execution: During the months leading up to the festival, made4media created and implemented a social media strategy designed to drive awareness for the festival. Brisbane metro media was engaged by a media drop which included a small basket with homemade jams from the Western Downs region, and information on the Big Skies festival. This media drop prompted the Channel 7 Queensland Weekender team to film the Western Downs region along with running a competition giveaway online.

PR achieved by made4media:

April 6 and April 13, 2018- RACQ Website and eDM
April 6, 2018- Weekend Edition (Event Article)
April 11, 2018- Style Magazine

April 3, 2018- Gourmand and Gourmet
April 5, 2018- Holidays with Kids and Caravanning with Kids
April 13, 2018- Queensland Weekender Facebook
April 20, 2018- SheSociety, Grace Knight Interview
May 2, 2018- Eat, Drink and be Kerry

Print Media
April 15, 2018- U on Sunday

May 1, 2018- 4KQ interview with Glenn Shorrock

Queensland Weekender- filming of the Western Downs region. Date TBC. 

Audience/ Circulation of coverage for Big Skies:


Social Media

The Big Skies Facebook page saw a high level of engagement and interaction during the weeks leading up to and during the event. The best performing organic posts saw a total reach of over 9000 people.
The best performing paid posts saw a total reach of over 33,000 people. Since implementing made4media’s social media strategy the Big Skies Facebook page saw an increase of 545 likes over a one month period.

Local and regional influencers were selected to be part of the Big Skies Festival. made4media created content for these influencers to post on their social media pages to engage potential attendees of the event.

These influencers include:

Luke and Cody- House Rules winners 2016
Hayden Quinn- Australian Celebrity Foodie