Scotch & Soda: Brisbane Flagship Store Launch

Services: PR & Events

The Brief: To create an event and generate wide online and print publicity for the launch of Scotch & Soda’s flagship store in Brisbane.

The Execution: The guest list for the launch was pulled from made4media’s extensive database. It was tailored to key fashion and social influencers in the market, as well as selected media personalities.

The event was to showcase the latest Scotch & Soda collection and create maximum shareability on social media. A fashion show was incorporated into the event. A photobooth and calls to action on Instagram, Twitter and Facebook resulted in very high social media exposure.