The Allison Baden-Clay Foundation: Strive To Be Kind Day

Services: FULL SERVICE Marketing Campaign

The Brief: Conceptualise, plan and execute the 2017 Strive To Be Kind Campaign for The Allison Baden-Clay Foundation. Aiming to raise awareness of the foundation, the campaign needed to be all encompassing and powerful to drive community awareness.

The Execution: Throughout the month of July, we rolled out an awareness campaign which encompassed 300pax luncheon, a roving activation, public relations, website management, social media management and video production. The large scale campaigh saw The ABC Foundation gain national media attention, as well as attention from the Queensland Government having Premier Annastacia Palaszczuk sign on as an ongoing ambassador for the Foundation. 

Media Achieved:

  • 8 Online

  • 3 Radio

  • 12 Television 

  • 2 Print  

Video Production: 11 videos were created by made4media which were uploaded onto the Strive To Be Kind Facebook 

Ambassadors: 11 ambassadors were selected for Strive to Be Kind including:

Sharyn Ghidella- 7 News

Georgina Lewis- 10 Eye Witness News 

Melissa Downes- Nine News

Andrew Lofthouse- Nine News

Bill McDonald- 7 News

Laurel, Gary & Mark- 4KQ Breakfast

Brad Webb- Darb Bridal Couture 

Darcia Ondrovcik- Australian Cross Fitter

Samu Kerevi- Queensland Reds

Katie Noonan- Australian Singer/Songwriter

Bianca, Terry & Bob- 97.3 Breakfast