The world of digital marketing doesn't have to be overwhelming. Digital marketing is an all encompassing term used for a company's online marketing efforts. With buzzwords like algorithm, marketing automation, omnichannel, geofencing and hyperlocal being thrown about, it’s easy to understand why companies are now looking to marketing support agencies to turn their digital marketing initiatives around and bring them into current times.
Here at made4media, we have a team of digital specialists across a broad spectrum of services. In today's fast-paced world where we consume hundreds of messages a day, it’s vital to ensure your business is standing out. We’re the team to call upon for help to make sure your messages encourage engagement and you’re investing your marketing dollars in the right streams.
A useful segmentation tool we like to use is the ‘tripod’ framework of Owned, Earned and Paid assets, with each element being as important as the others, and contribute to the complete digital marketing strategy. Dividing up your tools into these three pillars can help a business plan correctly and find a balance of sources when it comes to a structured digital marketing plan.
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